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Wire · opportunities

Willy Chavarria is testing an AI version of himself

24 August 2026 · By · Wire by Fusion42

Published

24 August 2026

Topic

opportunities

◆ Sectors

E-commerce

◆ Geography

United States

◆ Source

Read at glossy.co →

◆ Verified

Fusion42 · 24 August 2026 · Fusion42 review

Designer Willy Chavarria is experimenting with AI to create a voice version of himself for his ecommerce shopping experience, which has already led to a doubling in revenue for his Adidas World Cup collection through an AI-powered storefront with features like product Q&A and virtual try-on.

This Wire brief sits within Fusion42's coverage of E-commerce.

◆ ◆ The Wire takeaway

You can use AI voices to bring your brand’s personality directly into ecommerce and boost sales by answering real customer questions. Leverage conversational data now to identify info gaps on product fit and improve shopper confidence before returns happen.

◆ Coverage

1 source · 24 Aug 2026

◆ Related on Wire

◆ Topics

E-commerceai-commercevoice-aivirtual-try-onfashion-techcustomer-experience