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[Exclusive] India's Tech Accessories Market Is Shifting Towards Ecosystems, Says ...

Published

29 July 2026

Topic

market

Sectors

D2C Brands

Geography

India

Source

Read at in.mashable.com

Verified

Fusion42 · 29 July 2026 · Fusion42 review

Pankaj Garg, co-founder of Indian tech accessories brand DailyObjects, reports a market shift from standalone products to integrated ecosystems. He observes that Indian consumers, including those in non-metro cities, are increasingly prioritizing design and buying cohesive product suites, driving a trend towards premiumisation.

This Wire brief sits within Fusion42's coverage of D2C Brands. Wire is Fusion42's founder-focused intelligence feed: each story is connected to the funds and startups it names — every one with a live profile on Raise or Scout — so founders can follow the capital and the momentum behind the headline rather than just the headline itself. Wire analysis is one of the live surfaces Arthur reasons over.

◆ The Wire takeaway

Indian buyers are choosing product families over standalone gadgets. Your single-purpose accessory is now competing with a full, integrated system from rivals like DailyObjects.

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Topics

D2C Brandsindiad2cconsumer-electronicsproduct-ecosystempremiumisation