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Wire · market

[Exclusive] India's Tech Accessories Market Is Shifting Towards Ecosystems, Says ...

29 July 2026 · By · Wire by Fusion42

Published

29 July 2026

Topic

market

◆ Sectors

D2C Brands

◆ Geography

India

◆ Source

Read at in.mashable.com →

◆ Verified

Fusion42 · 29 July 2026 · Fusion42 review

Pankaj Garg, co-founder of Indian tech accessories brand DailyObjects, reports a market shift from standalone products to integrated ecosystems. He observes that Indian consumers, including those in non-metro cities, are increasingly prioritizing design and buying cohesive product suites, driving a trend towards premiumisation.

This Wire brief sits within Fusion42's coverage of D2C Brands.

◆ ◆ The Wire takeaway

Indian buyers are choosing product families over standalone gadgets. Your single-purpose accessory is now competing with a full, integrated system from rivals like DailyObjects.

◆ Coverage

1 source · 29 Jul 2026

◆ Related on Wire

◆ Topics

D2C Brandsindiad2cconsumer-electronicsproduct-ecosystempremiumisation