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Butler/Till and iHeartMedia Launch the Advertising Industry's First Agentic Streaming Audio ...
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Fusion42 · 22 August 2026 · Fusion42 review
Butler/Till and iHeartMedia launched the advertising industry's first agentic streaming audio media campaign using AI to execute premium audio media buying under human oversight, achieving improved efficiency and media performance. The approach expands agentic buying beyond programmatic channels to broadcast radio, creating a more dynamic, efficient marketplace for advertisers and publishers.
This Wire brief sits within Fusion42's coverage of Martech.
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Your ad campaigns can now run faster and smarter with AI that buys audio ads under your rules. This means cutting costs and complexity in media buying while keeping human control.
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1 source · 20 Aug 2026
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