Wire · regulatory
Epic Games dismisses Apple's simplified EU App Store fees as 'junk'
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Fusion42 · 20 August 2026 · Fusion42 review
Apple introduced a simplified fee structure for app stores in the EU aiming to comply with the Digital Markets Act, but Epic Games criticised the fees as insufficient and restrictive while a consumer group expressed cautious optimism about potential consumer benefits.
This Wire brief sits within Fusion42's coverage of Consumer.
◆ ◆ The Wire takeaway
EU app developers face less complex but still costly terms from Apple, making alternative payment methods and app stores hard to use free of charge or friction. You must prepare for ongoing regulatory pressure blocking true open competition in mobile app payments.
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1 source · 19 Aug 2026
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