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EU Court's Booking/Etraveli Ruling Brings Heightened Merger Risk for Dominant Companies -
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Fusion42 · 17 October 2026 · Fusion42 review
The EU General Court upheld the European Commission's decision to block Booking's acquisition of Etraveli, applying a new 'reverse leveraging' theory of harm where acquiring a complementary business can reinforce dominance in the original market, especially in digital ecosystems with network effects.
This Wire brief sits within Fusion42's coverage of E-commerce.
◆ ◆ The Wire takeaway
Dominant online travel platforms face greater merger scrutiny with new EU rules blocking combos that reinforce market power via complementary services. You must rethink acquisition targets and prepare deeper competition impact evidence now.
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1 source · 17 Oct 2026
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