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Wire · technology

IPinfo Launches Places, Bringing Venue-Level Context to IP Address Data

21 September 2026 · By · Wire by Fusion42

Published

21 September 2026

Topic

technology

◆ Sectors

AdtechData & Analytics

◆ Geography

United States

◆ Source

Read at morningstar.com →

◆ Verified

Fusion42 · 21 September 2026 · Fusion42 review

IPinfo launched Places, a new dataset mapping public Wi-Fi IP addresses to specific venues worldwide, enabling adtech platforms to target and value inventory at venue level rather than broad geographic regions.

This Wire brief sits within Fusion42's coverage of Adtech and Data & Analytics.

◆ ◆ The Wire takeaway

You can now build precise location targeting from IP addresses without adding new signals. This lets you create premium inventory and event-based offers by recognising shared venue IPs, a capability missing from standard geolocation tools.

◆ Coverage

1 source · 21 Sep 2026

◆ Related on Wire

◆ Topics

AdtechData & Analyticsip-geolocationadtechlocation-targetingvenue-datapublic-wifi