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ETRADE Crypto Trading Launches Bitcoin, Ethereum, Solana Access

Morgan Stanley's ETRADE has launched direct spot crypto trading for Bitcoin, Ethereum, and Solana at 0.50% flat commission, integrated into existing brokerage accounts with 24/7 trading, powered by Zerohash for custody and execution.

This Wire brief sits within Fusion42's coverage of Fintech. Wire is Fusion42's founder-focused intelligence feed: each story is connected to the funds and startups it names — every one with a live profile on Raise or Scout — so founders can follow the capital and the momentum behind the headline rather than just the headline itself. Wire analysis is one of the live surfaces Arthur, Fusion42's AI co-founder, reasons over.

The Wire takeaway

If you run a standalone crypto exchange or custody service for retail, a $7 trillion asset manager just commoditised your distribution and put pricing pressure on your fees. The moat was friction; Morgan Stanley removed it.

Read the full story at en.cryptonomist.ch

Topics: Fintech · crypto-distribution · retail-access · brokerage-integration · custody-infrastructure · market-consolidation

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Verified 18 July 2026 · Sources: Fusion42 review

ETRADE Crypto Trading Launches Bitcoin, Ethereum, Sol… | Fusion42