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Wire · opportunities

ETRADE Crypto Trading Launches Bitcoin, Ethereum, Solana Access

18 July 2026 · By · Wire by Fusion42

Published

18 July 2026

Topic

opportunities

◆ Sectors

Fintech

◆ Geography

United States

◆ Source

Read at en.cryptonomist.ch →

◆ Verified

Fusion42 · 18 July 2026 · Fusion42 review

Morgan Stanley's ETRADE has launched direct spot crypto trading for Bitcoin, Ethereum, and Solana at 0.50% flat commission, integrated into existing brokerage accounts with 24/7 trading, powered by Zerohash for custody and execution.

This Wire brief sits within Fusion42's coverage of Fintech.

◆ ◆ The Wire takeaway

If you run a standalone crypto exchange or custody service for retail, a $7 trillion asset manager just commoditised your distribution and put pricing pressure on your fees. The moat was friction; Morgan Stanley removed it.

◆ Coverage

1 source · 18 Jul 2026

◆ Related on Wire

◆ Topics

Fintechcrypto-distributionretail-accessbrokerage-integrationcustody-infrastructuremarket-consolidation