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Wire · regulatory

Groundwork's President and CEO Reacts to FTC's New Personalized Pricing Enforcement Proposal

19 August 2026 · By · Wire by Fusion42

Published

19 August 2026

Topic

regulatory

◆ Sectors

E-commerce

◆ Geography

United States

◆ Source

Read at groundworkcollaborative.org →

◆ Verified

Fusion42 · 19 August 2026 · Fusion42 review

The US Federal Trade Commission is soliciting public input on new enforcement policies aimed at restricting companies from using personal data to set individualized prices, following a high-profile investigation into Instacart’s pricing practices.

This Wire brief sits within Fusion42's coverage of E-commerce.

◆ ◆ The Wire takeaway

You face a coming regulatory crackdown on setting prices based on individual data profiles. Prepare your e-commerce or retail platform to clarify pricing policies now or risk tougher rules that will limit personalised pricing tactics.

◆ Coverage

1 source · 19 Aug 2026

◆ Related on Wire

◆ Topics

E-commerceftcpersonalized-pricingconsumer-protectiondata-privacye-commerce