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NTT Data, Araya launch AI panel study using 50,000-person database
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Fusion42 · 8 August 2026 · Fusion42 review
NTT Data Institute of Management Consulting and Araya have launched research on an AI panel using a 50,000-person Human Information Database combined with AI persona agents to simulate individual and group human psychology and behaviour, initially targeting consumer product development and financial fraud prevention.
This Wire brief sits within Fusion42's coverage of AI & ML.
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You now have an advanced AI tool to mimic detailed human behaviours and preferences for your product or fraud use cases. This tech lets you test consumer reactions before launch and detect financial risks with behavioural depth.
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1 source · 7 Aug 2026
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