BYD's South Korea expansion challenges Hyundai dominance on home turf

BYD's aggressive low-cost electric vehicles are rapidly gaining market share in South Korea, challenging local leaders Hyundai and Kia by offering cheaper, feature-rich models despite losing government subsidies. The rise of Chinese EV makers is pressuring South Korea's domestic industry amid limited protective policies and growing calls for government support to counter the influx.

This Wire brief sits within Fusion42's coverage of Micromobility.