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As WTM Comes to Riyadh for the First Time, almatar Puts Saudi-Built Travel Tech on the ...
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Fusion42 · 23 August 2026 · Fusion42 review
almatar, a Saudi-based travel tech company, will debut its self-built travel technology at WTM Spotlight Riyadh 2026, showcasing innovations like flexible booking and post-check-in hotel changes. This marks a significant step in Saudi Arabia's shift towards a connected tourism ecosystem backed by substantial investment and expanding digital infrastructure.
This Wire brief sits within Fusion42's coverage of Travel Tech.
◆ ◆ The Wire takeaway
You need to reframe Saudi travel tech from importing to building. Almatar proves the opportunity to lead with local technology that controls bookings and flexibility, opening direct routes into Saudi’s growing tourism market just before key global events.
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1 source · 11 Aug 2026
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