Wire · regulatory
EU Fires Record DMA Fine at Google Over Search and Play Store Violations
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Fusion42 · 16 July 2026 · Fusion42 review
The EU is issuing a record-breaking DMA fine against Google for two violations: systematically promoting its own shopping, travel, and hotel services above competitors in search results, and restricting app developers from directing users to cheaper alternative purchase channels. Both violations carry 60-day compliance deadlines, with daily penalty payments triggered if Google misses the deadline.
This Wire brief sits within Fusion42's coverage of E-commerce and Marketplaces.
◆ ◆ The Wire takeaway
If you sell anything through Google Play or depend on search visibility in Europe, you now have 60 days of regulatory cover to demand fairer placement or build your own distribution channel — and Google has to listen or face daily penalties. The Commission just turned compliance into competitive advantage.
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1 source · 16 Jul 2026
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