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Is your martech stack costing more time than it saves?

Published

14 August 2026

Topic

opportunities

Sectors

MartechSales TechCRM

Source

Read at martech.org

Verified

Fusion42 · 14 August 2026 · Fusion42 review

Pipedrive's 2026 CRM trends report reveals that most sales and marketing professionals struggle with fragmented martech stacks, spending significant time on manual data entry and navigating disconnected tools, which causes missed opportunities and inefficiencies despite the intended productivity gains.

This Wire brief sits within Fusion42's coverage of Martech, Sales Tech and CRM.

◆ The Wire takeaway

You must cut manual work hidden in your martech stack by focusing on automating data flow between tools, not just adding features. The inefficiency created by disconnected systems is a threat to your growth and a fixable problem this week.

Coverage

1 source · 14 Aug 2026

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Topics

MartechSales TechCRMmartechcrmautomationsales-techworkflow-inefficiency