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Wire · regulatory

Non-EU companies selling in Europe held to new e-commerce and customs rules

Published

17 September 2026

Topic

regulatory

◆ Sectors

E-commerce

◆ Geography

Europe

◆ Source

Read at packagingeurope.com →

◆ Verified

Fusion42 · 18 September 2026 · Fusion42 review

The European Parliament has approved a reform of the EU Customs Code imposing new customs responsibilities and fees on non-EU companies selling directly to EU consumers, effective November 2026, alongside the creation of a new EU customs authority and IT system to improve cross-border customs management.

This Wire brief sits within Fusion42's coverage of E-commerce, and 7 sources have reported it between 4 Sep 2026 and 21 Sep 2026.

◆ ◆ The Wire takeaway

You must adjust your EU e-commerce operations immediately or face heavy fines. Start aligning with EU customs rules now or consider establishing an EU base to avoid costly handling fees and compliance risks.

◆ Coverage

7 sources · first reported 4 Sep 2026 · latest 21 Sep 2026

◆ Related on Wire

◆ Topics

E-commerceeu-customsnon-eu-sellerse-commerce-ruleshandling-feecustoms-authoritycompliance