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Wire · opportunities

Adtech company Naritive takes a bet on attention over online impressions

8 September 2026 · By · Wire by Fusion42

Published

8 September 2026

Topic

opportunities

◆ Sectors

Martech

◆ Geography

South Africa

◆ Source

Read at businessday.co.za →

◆ Verified

Fusion42 · 8 September 2026 · Fusion42 review

Naritive, a South African adtech company, launched a tool measuring user attention instead of just ad impressions, aiming to improve advertising ROI by focusing on active engagement rather than traditional metrics like click-through rates.

This Wire brief sits within Fusion42's coverage of Martech.

◆ ◆ The Wire takeaway

You can stop selling ads based on mere impressions and start tracking real user attention with Naritive's tech. This opens a way to prove your value to clients with concrete engagement data instead of inflated reach numbers.

◆ Coverage

1 source · 8 Sep 2026

◆ Related on Wire

◆ Topics

Martechadtechattention-metricsdigital-advertisingmarketing-innovationSouth-Africa