Wire · operational-macro
Former UTA and FaZe Clan Execs Launch Creator Management Firm ISO
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Fusion42 · 5 November 2026 · Fusion42 review
Former executives from UTA and FaZe Clan have launched ISO, a management firm focused on helping digital creators grow their businesses across content, music, products, and live experiences. ISO supports over 90 creators including livestreamers, gamers, and VTubers, partnering with brands like Electronic Arts and Discord to capitalise on audience-driven business expansion.
This Wire brief sits within Fusion42's coverage of Streaming & Media.
◆ ◆ The Wire takeaway
You face a new opportunity as ISO sets a model combining gaming and music talent representation to boost creator business growth. Expand your partnerships with firms that bridge audiences and brand deals before competitors capitalise on this creator-first approach.
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1 source · 5 Nov 2026
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