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Wire · opportunities

Pinnacle Acquires 900lbs, Launching its Interactive Studio

1 September 2026 · By · Wire by Fusion42

Published

1 September 2026

Topic

opportunities

◆ Sectors

Other

◆ Geography

United States

◆ Source

Read at exhibitoronline.com →

◆ Verified

Fusion42 · 1 September 2026 · Fusion42 review

Pinnacle has acquired Dallas-based interactive agency 900lbs of Creative, launching a new Interactive Studio focused on immersive technology, interactive software, AI, and digital storytelling. This marks Pinnacle’s move to integrate and expand its digital and physical experiential capabilities under one brand.

This Wire brief sits within Fusion42's coverage of Other.

◆ ◆ The Wire takeaway

Your experiential marketing offering just gained a digital edge with Pinnacle's new Interactive Studio, creating fresh opportunities for interactive and AI-driven projects. Expect increased demand for seamless digital-physical experiences that require integrating storytelling with tech.

◆ Coverage

1 source · 1 Sep 2026

◆ Related on Wire

◆ Topics

Otheracquisitionimmersive-techinteractive-softwaredigital-storytellingexperiential-marketing