Marketplaces love to tout their GMV, but the stat doesn't tell the whole story

Marketplaces often highlight their gross merchandise value (GMV) as a measure of success, but experts argue that net revenue and monetisation strategy matter more. Platforms are diversifying beyond commissions by adding features like ads, seller fees, and data sales, but must balance monetisation without alienating users.

This Wire brief sits within Fusion42's coverage of E-commerce.