Apple Roils Adtech With Its Latest Privacy Update

Apple's latest iOS 27 update blocks advertising identifiers and calls to certain adtech domains across browsers on its devices, severely impacting key adtech firms like The Trade Desk. This move restricts advertisers' ability to target users on the open web, reducing ad inventory value, potentially driving marketing spend towards major platforms with first-party data, and continuing Apple's broader privacy crackdown.

This Wire brief sits within Fusion42's coverage of E-commerce.