Wire by Fusion42
Fusion42 Scout Raise
The Debrief & Outliers
Regulatory RadarWorkday Debrief · Mon 09:00 UTCSector Deep DiveWorkday Debrief · Tue 09:00 UTCGeo PulseWorkday Debrief · Wed 09:00 UTCOperating ConditionsWorkday Debrief · Thu 09:00 UTCWeekly BriefingWorkday Debrief · Fri 09:00 UTCWTF Happened This WeekSat 09:00 UTC · 3σ outliers
Benchmarks
Benchmarks HomeBy News TypeBy RegionBy Sector
AI WeeklyAbout

Switch product

Fusion42RaiseScoutWire

The Debrief & Outliers

All editionsRegulatory RadarWorkday Debrief · Mon 09:00 UTCSector Deep DiveWorkday Debrief · Tue 09:00 UTCGeo PulseWorkday Debrief · Wed 09:00 UTCOperating ConditionsWorkday Debrief · Thu 09:00 UTCWeekly BriefingWorkday Debrief · Fri 09:00 UTCWTF Happened This WeekSat 09:00 UTC · 3σ outliers

Database & benchmarks

Benchmarks HomeBy News TypeBy RegionBy SectorStories

Account

Sign in
← Back

Wire · opportunities

The Trade Desk Launches Kokai Zuma, the Latest Release of Kokai

28 August 2026 · By · Wire by Fusion42

Published

28 August 2026

Topic

opportunities

◆ Sectors

Advertising & Marketing Tech

◆ Geography

United States

◆ Source

Read at martechcube.com →

◆ Verified

Fusion42 · 28 August 2026 · Fusion42 review

The Trade Desk launched Kokai Zuma, an updated version of its Kokai advertising platform, featuring enhanced agentic AI capabilities, a simpler measurement framework, and upgraded forecasting engines that improve campaign performance and usability for media buyers.

This Wire brief sits within Fusion42's coverage of Advertising & Marketing Tech.

◆ ◆ The Wire takeaway

Agentic AI is speeding up campaign management and boosting ad performance significantly. You can now automate more of your campaign tasks and actions, freeing time to focus on optimisation and growth.

◆ Coverage

1 source · 28 Aug 2026

◆ Related on Wire

◆ Topics

Advertising & Marketing Techagentic-aiadvertising-techcampaign-automationad-performancedigital-media