Big Food's colour promises are colliding with supply chain reality

The US food industry's mass shift away from synthetic dyes to natural colourants is creating a supply chain challenge as demand could increase by 400-500%, outpacing current agricultural and manufacturing capabilities. Major US food companies have made commitments to remove petroleum-based dyes by 2027, but underlying supply and processing infrastructures lag far behind these promises.

This Wire brief sits within Fusion42's coverage of Foodtech.