Uniphore Launches Marketing AI as Marketing Moves Beyond the CDP

Uniphore launched Marketing AI, a predictive and continuously learning AI system that builds personalised digital twins of customers to simulate and forecast marketing outcomes, enabling enterprises to better allocate marketing budgets and control their own AI models while ensuring data sovereignty compliant with regulations like GDPR and HIPAA.

This Wire brief sits within Fusion42's coverage of AI Frontier Models and Data & Analytics.