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Festive season set to heat up online shopping battle as quick commerce expands
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Fusion42 · 6 September 2026 · Fusion42 review
The festive season will escalate competition among online shopping platforms as quick commerce services expand rapidly, focusing on faster delivery times and convenience for consumers. This growing trend is reshaping e-commerce strategies in the Indian market.
This Wire brief sits within Fusion42's coverage of E-commerce.
◆ ◆ The Wire takeaway
Your online retail business must adapt now to the rise in quick commerce; faster delivery is no longer optional but a competitive necessity that reshapes customer expectations this festive season.
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1 source · 6 Sep 2026
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