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Baidu Now Measures AI Citations, Here's What SEOs Should (And Shouldn't) Read Into It
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Fusion42 · 24 September 2026 · Fusion42 review
Baidu has introduced a new AI Traffic Analysis section in its webmaster tools to measure AI citations, impressions, clicks, and CTR within its traditional search results. The feature is rolling out gradually with no live data yet, but it provides novel AI visibility metrics specific to Baidu's search ecosystem.
This Wire brief sits within Fusion42's coverage of Enterprise Software.
◆ ◆ The Wire takeaway
Chinese SEO founders now gain a direct line on how Baidu measures AI-driven search citations, enabling a new angle to optimise content for AI answers in China’s dominant search market. You should set your verification on Baidu today to capture data early and use it to experiment with keyword strategies across other AI platforms.
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1 source · 24 Sep 2026
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