‘This is fine’ creator says AI startup stole his art

AI startup Artisan used artist KC Green's viral 'This is fine' comic in an unauthorized ad campaign promoting its AI sales tool, sparking a dispute over artwork rights and AI training practices.

This Wire brief sits within Fusion42's coverage of Generative AI. Wire is Fusion42's founder-focused intelligence feed: each story is connected to the funds and startups it names — every one with a live profile on Raise or Scout — so founders can follow the capital and the momentum behind the headline rather than just the headline itself. Wire analysis is one of the live surfaces Arthur, Fusion42's AI co-founder, reasons over.