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Wire · regulatory

Google Asks EU Court to Permanently Annul €1.49 Billion Antitrust Fine

15 July 2026 · By · Wire by Fusion42

Published

15 July 2026

Topic

regulatory

◆ Geography

Europe

◆ Source

Read at sud.ua →

◆ Verified

Fusion42 · 16 July 2026 · Fusion42 review

Google urges the EU Court of Justice to permanently annul a €1.49 billion antitrust fine for restrictive advertising clauses (2006-2016), arguing the lower court's 2024 decision annulling the penalty was sound; the Commission contests this, claiming the ruling sets a dangerous precedent that would make exclusive contract clauses lawful by default.

◆ ◆ The Wire takeaway

If Google wins, exclusive advertising clauses move from illegal to legal across the EU, and any ad tech platform currently operating under strict competition rules can now negotiate exclusivity with publishers. The ruling is expected November; your contract terms are about to change.

◆ Coverage

1 source · 15 Jul 2026

◆ Related on Wire

◆ Topics

antitrustgoogleeu-regulationcontract-lawsearch-advertising