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Wire · operational-macro

A milestone in expanding access to AI

Published

31 August 2026

Topic

operational-macro

Sectors

AI & ML

Geography

Europe

Source

Read at openai.com

Verified

Fusion42 · 31 August 2026 · Fusion42 review

OpenAI has expanded ChatGPT Ads globally, enabling direct ad purchases via Ads Manager in India, Europe, the Middle East, and North Africa, reaching a $1 billion annualized revenue run rate with tens of thousands of advertisers. The platform offers sophisticated ad targeting and supports broad advertiser segments from SMBs to large clients while maintaining strong user trust and control over ad personalization.

This Wire brief sits within Fusion42's coverage of AI & ML.

◆ The Wire takeaway

Your business can tap a new AI-driven advertising channel that’s scaling fast across key global markets and opening to smaller advertisers. OpenAI is making ad budgets flow into ChatGPT, so tailor your marketing to appear in conversational user decision moments.

Coverage

1 source · 31 Aug 2026

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Topics

AI & MLchatgpt-adsadvertisingglobal-expansionai-business-modeluser-trust