Wire · opportunities
Amazon Business Reaches $60 Billion
◆ Sectors
◆ Geography
◆ Source
◆ Verified
Fusion42 · 23 July 2026 · Fusion42 review
Amazon Business reached $60 billion in annualized gross sales, up from $35 billion in 2023, growing at a steady 18% annually. The company is investing heavily in buyer-side procurement tools and logistics whilst the seller experience remains largely unchanged, creating an asymmetry in the B2B marketplace.
This Wire brief sits within Fusion42's coverage of Enterprise Software.
◆ ◆ The Wire takeaway
Amazon just built a $60 billion B2B business by upgrading the buyer experience while leaving seller tools untouched for years - that gap is your market. If you sell procurement software, spend analytics, or quote management to suppliers on Amazon, you now have proof that Amazon's sellers need better tools than Amazon itself provides.
◆ Coverage
1 source · 23 Jul 2026
◆ Related on Wire
◆ Topics