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Seoul's ire hounds Coupang's fragile comeback
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Fusion42 · 13 November 2026 · Fusion42 review
South Korea's Fair Trade Commission imposed a $221 million fine on Coupang Corp for abusing its dominant position in the food delivery market, including enforcing restrictive merchant contracts and unfair fee calculations. Coupang is facing risks of increased regulatory scrutiny even as it aims to return to profitability.
This Wire brief sits within Fusion42's coverage of E-commerce.
◆ ◆ The Wire takeaway
You face tougher enforcement in South Korea's food delivery market as Coupang’s large fine signals regulators' new resolve. Review your contract terms and pricing models now to avoid similar risks.
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1 source · 13 Nov 2026
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