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Wire · opportunities

Backlane MCP connects online marketplaces to ChatGPT and Claude

28 October 2026 · By · Wire by Fusion42

Published

28 October 2026

Topic

opportunities

◆ Sectors

E-commerce

◆ Geography

Germany

◆ Source

Read at einnews.com →

◆ Verified

Fusion42 · 28 October 2026 · Fusion42 review

Backlane by ShopVibes GmbH has launched an open beta of an MCP server that connects online marketplaces like OTTO Market, Kaufland, and Mirakl-based platforms to AI assistants such as ChatGPT and Claude, enabling marketplace teams to query and manage product, inventory, and order data via natural language.

This Wire brief sits within Fusion42's coverage of E-commerce.

◆ ◆ The Wire takeaway

You can now bring marketplace management directly into AI tools like ChatGPT and Claude, cutting out juggling multiple portals. This creates new chances to streamline your ecommerce operations by querying and updating marketplace data in natural language.

◆ Coverage

1 source · 28 Oct 2026

◆ Related on Wire

◆ Topics

E-commercemarketplacesai-integrationchatgptecommercebacklanemcp