Wire · regulatory
Google says CMA AI choice screen plan would be unlawful
◆ Sectors
◆ Geography
◆ Source
◆ Verified
Fusion42 · 28 October 2026 · Fusion42 review
Google has argued to the UK's Competition and Markets Authority (CMA) that including rival AI assistants like ChatGPT and Claude in its search choice screens would be unlawful, as these assistants were not covered in the original market investigation. The CMA is reviewing responses before deciding whether AI assistants should appear alongside search engines on the choice screens.
This Wire brief sits within Fusion42's coverage of AI & ML.
◆ ◆ The Wire takeaway
Google's legal push challenges the regulator's expansion of AI in search choice screens, making this a critical moment for AI assistant founders to engage with regulators and shape market access. Your direct gateway to UK users depends on whether the CMA classifies AI assistants within its regulatory scope.
◆ Coverage
1 source · 28 Oct 2026
◆ Related on Wire
◆ Topics