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Wire · regulatory

CMA Ramps Up Drip Pricing Enforcement With Investigations Into Trainline, Virgin Atlantic ...

20 August 2026 · By · Wire by Fusion42

Published

20 August 2026

Topic

regulatory

◆ Sectors

E-commerce

◆ Geography

United Kingdom

◆ Source

Read at clearyantitrustwatch.com →

◆ Verified

Fusion42 · 20 August 2026 · Fusion42 review

The UK Competition and Markets Authority has launched formal investigations into Trainline, Virgin Atlantic, and RED Driving School for allegedly excluding mandatory fees from headline prices, intensifying enforcement against drip pricing practices.

This Wire brief sits within Fusion42's coverage of E-commerce.

◆ ◆ The Wire takeaway

You need to fix your pricing display immediately or risk formal enforcement from the CMA. Prices visible to customers must include all mandatory fees upfront to keep your business compliant and competitive in the UK market.

◆ Coverage

1 source · 20 Aug 2026

◆ Related on Wire

◆ Topics

E-commercecmadrip-pricingconsumer-protectionpricing-transparencyuk-regulation