PPWR: Circular Economy Begins in Design

The EU Packaging and Packaging Waste Regulation (PPWR) mandates that by 2030 all packaging must be at least 70% recyclable and include mandatory shares of post-consumer recycled material, with quotas rising by 2040. This creates rising costs, supply chain pressures, and potential recycled plastics shortages, driving a strategic focus on Design for Recycling and local recycling capacity development.

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