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Wire · operational-macro

Apple Pay comes to India after 12 years: How it works, who can use it and what's missing

Published

30 September 2026

Topic

operational-macro

◆ Sectors

Fintech

◆ Geography

India

◆ Source

Read at openthemagazine.com →

◆ Verified

Fusion42 · 1 October 2026 · Fusion42 review

Apple Pay has officially launched in India 12 years after its global debut, initially supporting only Axis Bank-issued Visa and Mastercard credit cards but excluding RuPay and debit cards. The service uses NFC tap-to-pay technology and integrates with many major merchants and payment platforms, but does not support UPI, India's dominant payment system, at launch.

This Wire brief sits within Fusion42's coverage of Fintech, and 6 sources have reported it between 30 Sep 2026 and 1 Oct 2026.

◆ ◆ The Wire takeaway

Apple's launch of Apple Pay in India opens a new payment corridor for credit card transactions that bypasses UPI, forcing fintech founders to rethink wallet and card strategy for Indian users. You must engage Axis Bank partnerships early to tap this market, as RuPay and broader bank support are not yet options.

◆ Coverage

6 sources · first reported 30 Sep 2026 · latest 1 Oct 2026

◆ Related on Wire

◆ Topics

Fintechapple-payindia-launchdigital-paymentsaxis-banknfc-paymentsupi-exclusion