Wire · technology
Inside the post-merger IT overhaul at Alaska Airlines
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Fusion42 · 29 August 2026 · Fusion42 review
Alaska Airlines completed a major IT overhaul to integrate the passenger service systems (PSS) of itself and Hawaiian Airlines after a $1.9 billion merger, consolidating millions of bookings into one seamless platform while maintaining separate brand identities. The project involved phased deployment, mock rehearsals, and cross-company collaboration to avoid disruptions and prepare for expanded route services.
This Wire brief sits within Fusion42's coverage of Micromobility.
◆ ◆ The Wire takeaway
You can gain a competitive edge by focusing on smooth IT integration for merged airlines, especially by enabling seamless customer journeys across legacy brands. Airlines and mobility tech founders now have a clearer operational model to handle complex multi-brand service systems.
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1 source · 7 Aug 2026
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