Wire · operational-macro
Bitwise CEO Hunter Horsley Says Busy Investors Are Crypto's 'Final Boss,' Not Price Or Regulation
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Fusion42 · 4 October 2026 · Fusion42 review
Bitwise CEO Hunter Horsley says the main barrier to crypto adoption is investors being too busy, not regulation or price, with advisors shifting client holdings from self-custodied crypto to ETFs. Bitwise’s NEAR ETF has seen strong inflows and is positioned at the intersection of AI and crypto, signalling growing interest in index products.
This Wire brief sits within Fusion42's coverage of Crypto & Web3, and 2 sources have reported it.
◆ ◆ The Wire takeaway
Your crypto growth depends on winning over busy advisors who favour ETFs over direct custody. Shift your pitch to match advisors’ need for simplicity and position index products as the bridge to AI-crypto integration.
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2 sources · 4 Oct 2026
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