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Orchestration is the new challenge for CX in the age of AI agents

Published

26 August 2026

Topic

opportunities

◆ Sectors

AI AgentsEnterprise SoftwareCRM

◆ Source

Read at venturebeat.com →

◆ Verified

Fusion42 · 27 August 2026 · Fusion42 review

Enterprises rushing to deploy AI agents on legacy customer experience (CX) systems face orchestration challenges, lacking a shared context to coordinate AI, humans, and data seamlessly across channels, prompting a shift in strategic priority from automation to integrated AI orchestration.

This Wire brief sits within Fusion42's coverage of AI Agents, Enterprise Software and CRM.

◆ ◆ The Wire takeaway

You need to stop treating AI as a bolt-on and build integrated CX platforms that coordinate AI agents, human staff, and data fluidly across channels. This orchestration layer is where efficiency gains and customer satisfaction will now come from.

◆ Coverage

1 source · 26 Aug 2026

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◆ Topics

AI AgentsEnterprise SoftwareCRMaicustomer-experienceorchestrationautomationlegacy-systems