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Wire · operational-macro

Robert Horler becomes OpenX's third CEO since January

2 November 2026 · By · Wire by Fusion42

Published

2 November 2026

Topic

operational-macro

◆ Sectors

Adtech

◆ Geography

United States

◆ Source

Read at ppc.land →

◆ Verified

Fusion42 · 2 November 2026 · Fusion42 review

OpenX has appointed Robert Horler as its new CEO, marking the third leadership change since January following the death of longtime CEO John Gentry. Horler plans to focus on buyer-direct relationships, AI-driven solutions, and enterprise software, aiming to drive growth in the programmatic advertising supply-side platform sector.

This Wire brief sits within Fusion42's coverage of Adtech.

◆ ◆ The Wire takeaway

Your OpenX could shift to stronger direct deals and AI-powered tools under new leadership. Start engaging buyers now as the company doubles down on enterprise sales and data control.

◆ Coverage

1 source · 2 Nov 2026

◆ Related on Wire

◆ Topics

Adtechadtechceo-changeprogrammatic-advertisingaibuyer-direct