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Wire · opportunities

Mattel launches Mattel Game Studios to develop and publish digital gaming experiences ...

14 August 2026 · By · Wire by Fusion42

Published

14 August 2026

Topic

opportunities

◆ Sectors

Gaming Tech

◆ Geography

United States

◆ Source

Read at brandsuntapped.com →

◆ Verified

Fusion42 · 15 August 2026 · Fusion42 review

Mattel launched Mattel Game Studios to build and publish original digital games based on its IP, consolidating 300 talents across Los Angeles and Hangzhou. It expands Mattel's self-published digital gaming footprint including mobile and creator platforms like Roblox and Fortnite.

This Wire brief sits within Fusion42's coverage of Gaming Tech.

◆ ◆ The Wire takeaway

You now have a new major market player building original games leveraging iconic brands, raising the bar for branded digital game publishing. Expect increased competition and new opportunities for collaboration or IP licensing in digital gaming.

◆ Coverage

1 source · 14 Aug 2026

◆ Related on Wire

◆ Topics

Gaming Techmatteldigital-gaminggame-studiosmobile-gamesip-leverage