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Wire · opportunities

Marketo co-founder Jon Miller rethinks B2B marketing automation for the AI age

24 September 2026 · By · Wire by Fusion42

Published

24 September 2026

Topic

opportunities

◆ Sectors

Martech

◆ Geography

United States

◆ Source

Read at martech.org →

◆ Verified

Fusion42 · 24 September 2026 · Fusion42 review

Marketo co-founder Jon Miller launched Phave, an AI-powered marketing automation platform designed for enterprise B2B marketing. Phave replaces rigid, rules-based systems with AI reasoning models and dynamic 'playlists' to better handle complex buyer behaviours and coordinate campaigns across teams.

This Wire brief sits within Fusion42's coverage of Martech.

◆ ◆ The Wire takeaway

You need to rethink how your marketing automation handles complex buying groups and campaign conflicts. Phave’s AI reasoning and playlist approach open a new path to orchestrate personalised B2B interactions without manual rule overload.

◆ Coverage

1 source · 24 Sep 2026

◆ Related on Wire

◆ Topics

Martechb2b-marketingaimarketing-automationenterprisephavejon-miller