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Wire · opportunities

Gaming is coming for social's ad budgets in APAC

10 August 2026 · By · Wire by Fusion42

Published

10 August 2026

Topic

opportunities

◆ Sectors

Gaming Tech

◆ Geography

Asia-Pacific

◆ Source

Read at thecurrent.com →

◆ Verified

Fusion42 · 25 August 2026 · Fusion42 review

Electronic Arts has launched EA Advertising, spotlighting the APAC region where gaming is mainstream and poised to shift marketing budgets from social media to gaming channels. Despite being the largest gaming market by revenue, APAC marketing budgets treat gaming as experimental, hindered by outdated perceptions and inconsistent measurement standards.

This Wire brief sits within Fusion42's coverage of Gaming Tech.

◆ ◆ The Wire takeaway

You need to challenge outdated views and prove gaming's mainstream value to unlock APAC ad budgets shifting from social media. Fixing inconsistent measurement now opens a door to compete effectively for marketing spend.

◆ Coverage

1 source · 10 Aug 2026

◆ Related on Wire

◆ Topics

Gaming Techgamingadvertising-shiftapacmedia-buyingmeasurementmobile-gaming