Wire · market
IP-focused AgTech specialist shoots for gold standard in the sprouted grains market with Awakened Flour
◆ Sectors
Foodtech
◆ Geography
Canada
◆ Source
◆ Verified
Fusion42 · 30 July 2026 · Fusion42 review
AgriForce is launching 'Awakened Flour' under its un(Think) Foods brand, using a patent-pending process to create a sprouted wheat flour with enhanced nutritional value. The product will be rolled out to B2B customers like bakeries in the US and Canada later this year.
This Wire brief sits within Fusion42's coverage of Foodtech.
◆ ◆ The Wire takeaway
The premium CPG market is shifting its focus from brand recipes to proprietary ingredients. A patent on processing flour is now the moat, which means your supplier could become your direct competitor.
◆ Coverage
1 source · 6 Sep 2022
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◆ Topics
Foodtechfoodtechagtechcpgingredientsintellectual-property