Wire · opportunities
Instacart launches custom AI assistants for retailers, and its own
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Fusion42 · 9 September 2026 · Fusion42 review
Instacart launched Cart Assistant, a customizable AI shopping assistant for retailers to integrate directly into their websites and apps, enabling personalized shopping experiences using Instacart's large retail data. The company also introduced Clementine, its own AI assistant for consumers on the Instacart marketplace, with plans to add advertising features to both assistants.
This Wire brief sits within Fusion42's coverage of Retail Tech, and 2 sources have reported it.
◆ ◆ The Wire takeaway
You need to move fast to integrate AI assistants into retail channels or risk losing control of consumer interaction to marketplaces like Instacart. Customisable AI tools like Cart Assistant open new doors for regional grocers to modernise without huge tech build costs.
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2 sources · 9 Sep 2026
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