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One year on, EU faces new hurdle to Google break-up

Published

4 September 2026

Topic

regulatory

Sectors

Advertising Tech

Geography

Europe

Source

Read at euractiv.com

Verified

Fusion42 · 4 September 2026 · Fusion42 review

One year after the EU fined Google €2.95 billion for antitrust violations in its AdTech business, a recent US federal court ruling rejecting Google's break-up in a similar case presents a new challenge to EU enforcement efforts, although the European Commission maintains its independent process.

This Wire brief sits within Fusion42's coverage of Advertising Tech.

◆ The Wire takeaway

You face a tougher regulatory environment as US courts block Google's break-up, casting doubt on EU antitrust actions. This ruling means your plan to challenge Google or innovate around its AdTech dominance in Europe must adapt to slower, more complex legal battles.

Coverage

1 source · 4 Sep 2026

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Advertising Techgoogleadtechantitrusteu-regulationus-court