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Wire · opportunities

Former Riot Games Executive Rodrigo Friggi Launches Visceral to Help Brands Play ...

12 August 2026 · By · Wire by Fusion42

Published

12 August 2026

Topic

opportunities

◆ Sectors

Other

◆ Geography

Brazil

◆ Source

Read at roastbrief.us →

◆ Verified

Fusion42 · 12 August 2026 · Fusion42 review

Visceral, a consultancy led by former Riot Games executive Rodrigo Friggi, helps brands deeply understand gaming culture and communities to connect authentically with the $200 billion global gaming market, moving beyond superficial advertising to meaningful engagement.

This Wire brief sits within Fusion42's coverage of Other.

◆ ◆ The Wire takeaway

You can no longer rely on treating gaming as just another advertising channel. This opens a path for you to build long-term brand loyalty by embedding your marketing within gaming cultures and communities.

◆ Coverage

1 source · 12 Aug 2026

◆ Related on Wire

◆ Topics

Othergamingbrandingmarketing-strategycommunityesports