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Wire · operational-macro

Microsoft Q2 2026 Global AI Diffusion Report: 18.8% usage

Published

28 September 2026

Topic

operational-macro

◆ Sectors

AI & ML

◆ Geography

Global

◆ Source

Read at qz.com →

◆ Verified

Fusion42 · 28 September 2026 · Fusion42 review

Microsoft's Q2 2026 AI Diffusion Report shows that 18.8% of the global working-age population used generative AI in June, with the UAE and Singapore leading at 73.3% and 64.3% respectively. The report also highlights a widening usage gap between the Global North and Global South, with the North at 28.8% and the South at 16.2%.

This Wire brief sits within Fusion42's coverage of AI & ML, and 2 sources have reported it between 21 Sep 2026 and 28 Sep 2026.

◆ ◆ The Wire takeaway

AI usage just crossed a global tipping point with one in five working adults using it. If your startup targets Global South markets, prepare for slower adoption and wider regional divides cutting your addressable users.

◆ Coverage

2 sources · first reported 21 Sep 2026 · latest 28 Sep 2026

◆ Related on Wire

◆ Topics

AI & MLai-usageglobal-adoptiongenerative-airegional-gapmicrosoft-report