California Enacts a “Synthetic Performer” Law

California enacted a law effective January 1, 2027, requiring advertisers to conspicuously disclose the use of prominent synthetic performers—digital representations created with generative AI—in ads. The law differs from New York's by including audio-only ads, stricter disclosure details, no knowledge qualifier, and stronger enforcement through false advertising claims.

This Wire brief sits within Fusion42's coverage of Advertising.