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Wire · market

Google Pay, SBI Card launch new credit card with Rs 18000 annual rewards

30 July 2026 · By · Wire by Fusion42

Published

30 July 2026

Topic

market

◆ Sectors

Fintech

◆ Geography

India

◆ Source

Read at business-standard.com →

◆ Verified

Fusion42 · 30 July 2026 · Fusion42 review

Google Pay and SBI Card have launched a co-branded credit card in India, offering up to Rs 18,000 in annual rewards and integration with the UPI network. The card is managed entirely within the Google Pay app, targeting users for everyday spending with instant reward redemption.

This Wire brief sits within Fusion42's coverage of Fintech, and 2 sources have reported it between 30 Jul 2026 and 3 Aug 2026.

◆ ◆ The Wire takeaway

Your user acquisition channel just became your competition in India. Google is now using its payment app to directly issue credit, turning UPI convenience into a moat that standalone lenders will struggle to cross.

◆ Coverage

2 sources · first reported 30 Jul 2026 · latest 3 Aug 2026

◆ Related on Wire

◆ Topics

Fintechfintechindiapaymentscredit-cardsupigoogle