Wire · regulatory
Starting Sunday in EU, AI chatbots, receptionists, media must reveal they are not human
The EU's AI Act now requires AI chatbots, AI receptionists, and AI-generated media to disclose that they are artificial rather than human starting Sunday, as part of phased-in regulations to increase transparency.
◆ ◆ The Wire takeaway
You must now clearly disclose to users when AI systems are handling interactions, or risk non-compliance. This transparency opens doors to new trust-based value propositions and redefines how you deploy AI assistants in customer-facing roles.
◆ Coverage
1 source · 2 Aug 2026
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euai-acttransparencychatbotsai-assistants