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Wire · regulatory

Italy: Garante fines BBVA €5.5M for unlawful marketing communications

10 September 2026 · By · Wire by Fusion42

Published

10 September 2026

Topic

regulatory

◆ Sectors

Fintech

◆ Geography

Italy

◆ Source

Read at dataguidance.com →

◆ Verified

Fusion42 · 10 September 2026 · Fusion42 review

The Italian data protection authority (Garante) fined BBVA €5.5 million for violating GDPR by sending commercial communications to a user who had opted out, due to technical desynchronisation in its systems. BBVA is also required to implement technical and organisational measures to respect data subject rights.

This Wire brief sits within Fusion42's coverage of Fintech.

◆ ◆ The Wire takeaway

You must revisit your user consent workflows immediately to prevent costly GDPR fines. This ruling demands flawless sync between privacy settings and marketing systems to avoid breaching user rights.

◆ Coverage

1 source · 10 Sep 2026

◆ Related on Wire

◆ Topics

Fintechgdprdata-protectionmarketing-compliancefintechitaly